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THE GUIDE TO LAUNCHING YOUR ADVERTISING CAMPAIGN | FACEBOOK ADS

In just a few years, social advertising has become a major acquisition lever. Simply because it is one of the most profitable pay channels in terms of lead generation and customer conversions. This is why the global budget dedicated to advertising on social networks should double in the next five years (CMO study).

facebook-ads

In this category, Facebook Ads hold the upper hand. 96% of marketers specializing in social networks see Facebook as the most ROIste platform (eMarketer study). And for good reason: the paid campaigns are particularly efficient and work both in B2B and B2C.

But because the Facebook Ads are now well established in the landscape, you wonder if it is not too late to climb on board. If there are advertising opportunities. The answer is doubly yes: the growth of Facebook is continuous, both in terms of users and markets, you have full latitude to take the train and get the most (paying) Zuckerberg network.

Provided you know how to take advantage of good practices.

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